Guide 16•Performance marketing
Performance Marketing Signals
A public scorecard for acquisition, conversion, retention, comparison, learning, and clear campaign rewards.
What this guide explains
- Track acquisition, conversion, value, and retention—not activity alone.
- Compare results across squads, tasks, audiences, and campaign periods.
- Use verified outcomes and clear rewards to improve the next campaign.
Public guide using current V2 examples from Offshore Protocol, Pumpcade, and Vault777. Campaign timing, eligibility, and rewards can vary; the live tournament page is the final guide.